Chad, they're gonna keep fining you if you keep provoking them

Chad Ochocinco, along with Chris Cooley, Ray Rice and Darnell Dockett, is launching the Ochocinco News Network (OCNN) with sponsorship from Motorola.

Ochocinco and his fellow players plan on reporting from the Super Bowl, updating a Web site and Tweeting.

Chad Ochocinco is well known for his use of Twitter. His Twitter use has gotten him in trouble with the NFL in the past, but his new Ochocinco News Network is probably going to get him in to his biggest trouble yet.

The NFL clearly likes to maintain as much control as possible over their communications and Ochocinco clearly threatens that, but he also threatens major news outlets who could potentially be hurt by the discovery that we don’t need sports reporters to break news.

Whether you like his antics or not, Ochocinco is clearly an intelligent athlete who could ask funnier and more insightful questions than most reporters. If OCNN gets a few scoops or produces some more colorful reporting, then the sports media boat will have been well and truly rocked.

It wouldn’t surprise me one bit if news executives used their influence on commissioner Goodell to put a straight-jacket on Ochocinco and guarantee that, for this next week, he’ll be very uninteresting.  Rupert Murdoch is the owner of a number of newspapers struggling to find relevancy in the Internet age and the owner of Fox, so his Newscorp company should have a lot of pull with the NFL.

Proving that you’re a dinosaur won’t be a good thing for the Goodell and the NFL, but I can’t see them letting Ochocinco have free range.

Ochocinco is risking some serious coin if he gets suspended, but I applaud him for pushing the boundaries. I think I might even follow Ochocino on Twitter now.

The sure winner is Motorolla. They’re sponsoring OCNN. And they can’t lose.

If Ochocinco gets the freedom to attend events and report on them, you know they’re going to get some good material and good buzz.

If the NFL tries to limit Ochocinco, they come off looking good being the ones to support poor Chad against the big, bad NFL.