With the Jets acquisition of Santonio Holmes everyone is running to anoint the New York Jets as the 2010-2011 team to beat, or at least one of the teams to beat.
There are plenty of good reasons to like the Jets. Their beefed up their league best defense from last year and added offensive weapons that should give them one of the better offenses next season. But if you want to make some money, you should plan on betting against the Jets.
All of the hype they are getting for their off-season moves means oddsmakers can set the spread pretty much anywhere and expect the public to back the Jets for awhile. So, bet on the Jets’ opponents ATS in the preseason and the first two or so games.
Santonio Holmes is suspended for the first four games. When he comes back in Week 5, the Jets will get a big hype boost. Bet against them for a couple of weeks here as Holmes gets used to playing with this offense and the media gets over their Jets praise addiction.
The adjustment will probably take longer than just two weeks because Sanchez can’t buy Holmes time to get open deep the way Ben Roethlisberger did in Pittsburgh. Holmes will have a different role in the Jets offense and it might take the coaches a few tries before figuring out exactly how to use him effectively. In week 7-8 the media love-affair with the Jets should end and the lines will move to reflect their true value.
The Jets are relying on sophomore QB Mark Sanchez. Sanchez looked great in college, but there’s no guarantee that he’ll figure out the pro game any more next year. All of that talent at receiver could go to waste.
The Jets got Holmes to help them win in the playoffs and as the season progresses Sanchez should develop as a player and Holmes should figure out how he best contributes to the offense. Watch the second half of the season for signs that Sanchez and Holmes are coming around. You could find some value betting on the Jets later in the season.

